Google Ads is a powerful tool that, when used correctly, can help you reach your target audience and grow your business. However, with so many potential strategies and options, it can be difficult to know where to start.
Fortunately, we’re here to help. In this blog post, we’ll share five of our favorite Google Ads hacks that will help you get ahead of the competition. Keep reading to learn more!
Hack #1 – Set Up Conversion Tracking
One of the most important things you can do with Google Ads is set up conversion tracking. This will allow you to see which of your campaigns are actually converting and which ones aren’t performing so well. Without conversion tracking, you’re essentially shooting in the dark and hoping for the best.
To set up conversion tracking, log into your Google Ads account and click on the “Tools” icon at the top of the page. From there, select “Measurement” and then “Conversions.” Finally, click on the “+ CONVERSION” button and follow the instructions to set up tracking for your chosen goal.
Hack #2 – Use Negative Keywords
Another great way to optimize your Google Ads campaigns is to use negative keywords. Negative keywords are essentially words or phrases that you don’t want your ad to show up for. For example, if you sell women’s clothing, you might want to add “men” and “boys” as negative keywords so that your ad doesn’t show up when someone searches for those terms.
To add negative keywords to your campaign, log into your Google Ads account and click on the campaign that you want to edit. From there, click on the “Keywords” tab and then click on the “+ KEYWORDS” button. Enter your negative keywords into the provided field and click “Save.”
Hack #3 – Write Compelling Ad Copy
If you want people to actually click on your ad, you need to write compelling ad copy that speaks to their needs. Your headline should be attention-grabbing and relevant to what you’re selling, and your body copy should give readers a clear idea of what they can expect if they click through to your website.
To write great ad copy, start by brainstorming a list of potential headlines and then choose one that’s both attention-grabbing and relevant to your product or service. Once you’ve settled on a headline, start writing your body copy using active voice and persuasive language. Finally, proofread your ad carefully before publishing it to make sure there are no typos or grammatical errors.
Hack #4 – Optimize Your Landing Page
Once someone clicks on your ad, they’ll be redirected to your landing page. If your landing page isn’t optimized properly, you could lose potential customers before they even have a chance to convert. To avoid this scenario, take some time to ensure that your landing page is well-designed and easy to navigate.
Your landing page should also contain relevant information about what you’re selling as well as a strong call-to-action (CTA). Make sure that your CTA is visible above the fold so that visitors don’t have to scroll down to find it; otherwise, they may get frustrated and leave without converting.
Hack #5 – Test, Test, Test!
Finally, one of the best things you can do when running a Google Ads campaign is test different strategies until you find one that works well for your business. Try changing up your ad copy or experimenting with different keyword combinations until you find a campaign that performs well for your business goals.
Conclusion: Google Ads is a powerful tool—but only if it’s used correctly! By following these five hacks (and CONTINUOUSLY testing), you can dominate the competition and take your business goals! Thanks for reading!
Disclaimer: This post is NOT sponsored by Google Ads. The hacks in this post are based on my own personal experience and should not be taken as professional advice.